TTAB Upholds Denial of Registration for "Asshole Repellent"

Yesterday, in a precedential decision, the Trademark Trial and Appeal Board upheld the denial of registration for "Asshole Repellent" on the grounds that the mark is "scandalous and immoral."

Money quote:

The list of third-party registrations consisting of the word “ass” has little, if any, probative value because the term at issue is the word “Asshole” in the mark ASSHOLE REPELLENT, not the word “Ass.”